Introduction
In 2018 I joined Thérapie clinic on an initial 3 month contract. In that time I established myself as the lead Product manager within the organisation, leading a team of remote developers I set up an entire design and development process. This process has delivered an end to end customer solution that includes an app, website and administration back office.
This new online business is now responsible for just under half of the overall revenue of the entire organisation.
App
The Thérapie app is primarily for managing and self administration of bookings in clinic. Based off existing design principles for iOS and Android, I set about creating mockups and testing user flows against a team of in-house testers. I was able to quickly create interactive prototypes for this purpose.
Once these user flows had been validated against people within the target demographic, I worked closely with the development team to create and further test the app. The app required a lot of API integration with separate clinic software, once these integrations had been deployed, tested and validated, the apps were released to their respective OS stores.
Since release we have successfully built upon the apps, offering features such as free consultation booking and a hugely successful loyalty programme that uses in-app credit to reward customers.
Website
The website had not seen any work completed on it since 2010, given that design trends tend to move on pretty quickly the old website was showing its age, especially with regards responsiveness. With a brief set of using word press as a CMS, I quickly went about implementing a template that I knew would work for most of the pages on the site map. Once a robust responsive design was implemented I then set about integrating the website as much as possible with the app and it’s features. This integration has not been without it’s difficulties considering the complexity of the stack, but by in large the integration is now seamless.
BACKOFFICE
In conjunction with building the customer facing side of the offering I was also responsible for establishing how we would manage both systems using a suitable back office, this back office had to: track purchases, store customer details, store product details and stock levels in over 30 stores, store service information and pricing and also provide analytical feedback to show how the product was performing overall.
Company Expansion
In line with an expansion into the UK, we successfully gauged the interest in the companies services in new target areas before opening brick and mortar premises through in depth customer analysis, targeted online ad spend and dedicated regional special offer pages, this gave senior management visibility on wether the target area would prove profitable or not.
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